Job Description

1. Social Media & Content Management

• Own and manage all social media platforms.
• Plan, create, and execute monthly content calendars.
• Ensure consistent brand tone, quality, and messaging across all channels.
• Monitor engagement, reach, and performance, and optimize content accordingly.

2. App Management (Marketing Ownership)

• Manage in-app marketing content and campaign banners.
• Create and send push notifications and in-app messages.
• Coordinate closely with Product and Tech teams on App feature releases, Marketing requirements and User experience improvements.

3. Campaign Execution & Coordination

• Execute digital marketing campaigns across social media and app channels.
• Support seasonal campaigns, offers, and promotional activities.
• Coordinate with Marcom and MarTech teams to ensure proper targeting, tracking, and execution.

4. Performance Tracking & Optimization

• Track social media and app engagement metrics.
• Analyze results and share insights and recommendations.
• Ensure all marketing activities support user growth, engagement, and retention.

Requirements

Experience

• 3-6 years of experience in digital marketing or content-focused roles.
• Proven experience managing multiple social media platforms.
• Hands-on experience working with mobile apps and app-based products.
• Experience collaborating with tech and product teams.

Skills

• Strong content creation and social media management skills.
• Experience in managing app content, push notifications, and in-app messages.
• Familiarity with engagement, automation, and marketing tools.
• Basic understanding of analytics, performance tracking, and KPIs.
• Strong communication and coordination skills.