We are looking for a results-driven Digital Marketing Executive with strong hands-on experience in performance marketing and paid advertising across Google, Meta, TikTok, and X (Twitter). The ideal candidate should have proven PPC experience, strong analytical skills, and the ability to manage and scale campaigns effectively.

Key Responsibilities

• Plan, execute, and optimize paid ad campaigns on:
• Google Ads (Search, Display, Shopping, Performance Max)
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• X (Twitter) Ads
• Manage Google Merchant Center including product feeds, approvals, disapprovals, and optimizations
• Monitor campaign performance, ROAS, CPA, CTR, and conversion metrics
• Conduct keyword research, audience targeting, A/B testing, and bid optimizations
• Develop and scale performance marketing strategies focused on growth and profitability
• Prepare regular performance reports with clear insights and action points
• Coordinate with design and content teams for ad creatives and copies
• Stay updated with platform changes, policies, and best practices

Required Skills & Qualifications

• Proven experience in PPC and performance marketing
• Strong hands-on expertise in Google Ads and Meta Ads (mandatory)
• Experience running TikTok Ads and X Ads
• Solid working knowledge of Google Merchant Center and product feed management
• Strong understanding of conversion tracking, pixels, and analytics
• Good command of written and spoken English
• Data-driven mindset with strong analytical and optimization skills
• Ability to manage budgets and deliver measurable results

Preferred Qualifications

• Experience with e-commerce and lead generation campaigns
• Familiarity with Google Analytics, Tag Manager, and conversion APIs
• Experience scaling campaigns with high ROAS