Job Description

Key Responsibilities:

Short-Form Video Creation

• Conceptualize, shoot, edit, and produce short-form videos including Reels, TikToks, YouTube Shorts, and similar formats.
• Adapt and optimize video content for different platforms and aspect ratios.
• Ensure all video content aligns with Tawfeer’s brand identity, tone of voice, and campaign objectives.

Motion Graphics & Animation

• Create motion graphics and animations for marketing campaigns, app screens, and digital advertisements.
• Animate static designs provided by the Graphic Designer to produce dynamic, engaging content.
• Develop compelling intros, transitions, visual effects, and overlays for video assets.

Campaign Collaboration

• Collaborate closely with the Digital Marketing Lead, Graphic Designer, and Copywriter to plan and execute video content for ongoing campaigns.
• Align video production timelines with marketing calendars and content plans.

Content Optimization & Trends

• Stay up to date with social media trends, emerging formats, and platform best practices.
• Optimize video content to maximize engagement, reach, and conversion.
• Proactively suggest creative ideas and new approaches to improve audience interaction and performance.

Requirements

Required Skills & Qualifications:

Technical Skills

• Strong proficiency in video editing tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, or similar software.
• Solid motion graphics and animation skills.
• Basic knowledge of photography and videography techniques.
• Good understanding of social media platform requirements, formats, and best practices.

Creative & Analytical Skills

• Strong storytelling, visual communication, and creative thinking skills.
• Ability to translate marketing goals into compelling video content.
• Awareness of engagement metrics and audience behavior across digital platforms.

Experience

• 1 – 3 years of experience in video production, motion design, or social media content creation.
• Proven experience creating short-form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
• Experience working within marketing, advertising, or creative teams is a plus.