Job Description

• Develop, implement, and optimize comprehensive performance marketing strategies across digital channels to drive customer acquisition and brand growth.
• Lead, mentor, and manage a team of marketing professionals to achieve campaign objectives and maximize ROI.
• Oversee the planning, execution, and analysis of paid media campaigns, including search, social, display, and programmatic advertising.
• Monitor, analyze, and report on key performance metrics, providing actionable insights to inform ongoing strategy.
• Collaborate with cross-functional teams, including product, sales, and creative, to align marketing initiatives with business goals.
• Manage marketing budgets, ensuring efficient allocation of resources and cost-effective campaign execution.
• Identify and evaluate new digital marketing opportunities, tools, and platforms to enhance campaign performance.
• Ensure all campaigns comply with industry regulations and company standards, particularly within the pharmaceutical and health supplement sectors.
• Drive continuous improvement through A/B testing, audience segmentation, and data-driven decision-making.
• Stay current with industry trends, emerging technologies, and best practices in performance marketing.

Requirements

• Minimum of 3 years of experience in performance marketing, digital marketing, or a related field.
• Proven track record of managing and optimizing paid media campaigns across multiple digital platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience leading and developing marketing teams in a fast-paced environment.
• Excellent project management and organizational skills, with the ability to handle multiple priorities.
• Familiarity with marketing analytics tools such as Google Analytics, Facebook Ads Manager, and similar platforms.
• Demonstrated ability to manage budgets and deliver campaigns within allocated resources.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Knowledge of regulatory requirements in the pharmaceutical or health supplement industry is a plus.
• Ability to thrive in an office-based, collaborative work environment.