Job Description

• Analyze market research data to identify customer needs, market trends, competitor activities, and business opportunities, while proposing initiatives that support company growth.
• Coordinate with concerned departments to develop and design product marketing materials and promotional content.
• Monitor and analyze product performance and movement to identify fast, medium, and slow-moving products, providing recommendations to support business decisions.
• Collaborate with market research teams to evaluate market products, pricing trends, and opportunities for expanding or improving the company’s product portfolio.
• Coordinate with the R&D department to assess the feasibility of developing new products or enhancing existing products, including implementation requirements and estimated costs.

Requirements

• +3 years of experience in Product Marketing, Brand Marketing, or a similar role.
• Strong understanding of market research, product positioning, and competitor analysis.
• Strong analytical, communication, and presentation skills.
• Experience working with cross-functional teams.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience in the manufacturing or industrial sector is preferred