Job Description

Role Objective

 The Senior Marketing Executive will drive the end-to-end execution of comprehensive marketing and communication strategies. This role is pivotal in elevating brand presence, supporting cross-sector product launches (across commercial, industrial, and maritime divisions), and ensuring cohesive messaging across all corporate and digital channels.

Key Responsibilities

Marketing Communications Strategy

Strategic Planning: Develop and implement robust communication plans that align directly with overarching group objectives.

Launch & Event Support: Lead the marketing efforts for product launches, targeted B2B campaigns, corporate events, and industry exhibitions.

Content Development & Management

High-Quality Creation: Drive the craft of premium content across multiple mediums, including:

Social media platforms and digital channels

Press releases and media kits

Website copy and SEO-driven content

Corporate profiles, brochures, and executive presentations

Targeted email campaigns and internal communications

Brand Alignment: Ensure all messaging remains clear, compelling, and strictly aligned with corporate brand guidelines.

Digital Marketing & Optimization

Platform Management: Design and manage comprehensive, data-driven content calendars for all social platforms.

Campaign Execution: Oversee end-to-end digital campaigns (both organic and paid), continuously tracking performance and ROI.

Creative Collaboration: Partner closely with graphic designers and creative teams to produce high-impact visual assets.

Trend Analysis: Monitor industry trends to proactively propose innovative content formats and digital strategies.

Brand & Identity Management

Brand Guardianship: Maintain corporate brand guidelines to guarantee visual and tonal uniformity across all internal and external materials.

Asset Production: Direct the production of physical and digital marketing collateral, including catalogs, promotional videos, and professional photography.

Media & Public Relations

Relationship Building: Cultivate and sustain strong, productive relationships with key media partners, agencies, and industry publishers.

Campaign & Project Management

End-to-End Leadership: Lead marketing campaigns from initial conceptualization through to final execution.

Cross-Functional Coordination: Coordinate seamlessly with internal departments, external agencies, and vendors to ensure project milestones are met efficiently.

Reporting & Analytics

Performance Tracking: Track and analyze core KPIs for all digital platforms and marketing initiatives.

Insight Generation: Formulate detailed monthly and quarterly performance reports, delivering actionable insights to executive stakeholders.

Continuous Improvement: Implement strategic improvements based on data-driven performance metrics.

Requirements

Qualifications & Requirements

Education & Experience

Education: Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a closely related field.

Experience: 3–5 years of progressive experience in marketing management or senior executive roles.

Industry Knowledge: Direct experience in B2B, industrial, manufacturing, or commercial sectors is highly preferred.

Portfolio: A strong, verifiable portfolio demonstrating successful content creation, B2B campaigns, and digital management.

Technical & Professional Skills

Communication: Excellent written and verbal communication skills in English (Arabic proficiency is a strong plus).

Copywriting: Exceptional storytelling and copywriting capabilities tailored to professional and industrial audiences.

Digital Fluency: Strong operational understanding of digital platforms, CMS, and marketing analytics tools.

Project Management: Demonstrated ability to manage multiple, concurrent projects under tight deadlines without compromising quality.

Execution: Solid presentation skills and the ability to coordinate across diverse departments.

Personal Attributes

Detail-Oriented: Highly organized with meticulous attention to detail.

Proactive Thinker: A creative problem-solver who consistently demonstrates strong initiative.

Collaborative: A team player with excellent cross-functional communication abilities.

Adaptable: Capable of thriving and delivering results in a fast-paced, evolving operational environment.