ABOUT dyne

dyne is Egypt’s leading fully integrated digital platform built for the restaurant and hospitality industry. Founded in 2021 and headquartered in Giza, Egypt, dyne helps restaurants modernize their operations through a seamless suite covering digital menus, QR-code ordering, secure payments, table reservations, loyalty programs, customer analytics, and bill-splitting — all in one app.

THE ROLE

We are looking for a commercially driven, entrepreneurial Sales Director to spearhead dyne’s revenue growth in Egypt. You will own the end-to-end sales function — from strategy and pipeline development to closing enterprise and mid-market restaurant accounts — and build a high-performing team around you. 

This is a critical leadership role for someone who thrives in a fast-paced startup environment and has a proven track record selling B2B SaaS or technology solutions to the hospitality, F&B, or retail sectors.

KEY RESPONSIBILITIES

• Revenue ownership: Define and execute the annual sales strategy to achieve ambitious ARR targets in Egypt.
• Pipeline development: Build and manage a robust, multi-stage pipeline of restaurant groups, hotel chains, cafes, and F&B outlets through outbound outreach, referrals, and partnerships.
• Enterprise & mid-market sales: Lead complex, consultative sales cycles with C-level and operations stakeholders; demonstrate ROI of dyne’s platform for restaurant owners and operators.
• Team leadership: Hire, coach, and mentor a sales team; set clear KPIs, run pipeline reviews, and foster a high-performance culture.
• Partnerships & ecosystem: Identify and cultivate strategic partnerships with payment providers, POS vendors, and industry associations to accelerate market penetration.
• Forecasting & reporting: Maintain accurate CRM data, deliver weekly pipeline forecasts, and present quarterly business reviews to the leadership team.
• Customer success alignment: Work closely with stakeholders to ensure smooth onboarding, reduce churn, and identify upsell and expansion opportunities.
• Market intelligence: Stay ahead of competitive dynamics, customer pain points, and trends in the Egyptian and regional RestaurantTech/FinTech landscape.

REQUIRED QUALIFICATIONS

• 10+ years of B2B sales experience, with at least 3 years in a senior or director-level role
• Proven track record of meeting or exceeding revenue targets in SaaS, FinTech, or hospitality technology
• Deep knowledge of the Egyptian F&B, hospitality, or restaurant market
• Experience leading and scaling sales teams of 5+ people
• Strong consultative selling skills and ability to navigate multi-stakeholder deals
• Proficiency in CRM tools (HubSpot, Salesforce, or similar)
• Fluency in Arabic and English (written and spoken)
• Bachelor’s degree in Business, Marketing, or a related field

PREFERRED QUALIFICATIONS

• Experience selling to restaurants, cafes, hotel F&B, or food delivery operators
• Familiarity with payments, POS, digital ordering, or loyalty platforms
• Existing network within the Egyptian hospitality sector
• Experience operating in a high-growth startup or scale-up environment

WHAT SUCCESS LOOKS LIKE IN YEAR 1

• Achieve or exceed the agreed annual revenue quota for new business
• Build and onboard a structured sales team with clear playbooks and processes
• Establish dyne as the preferred restaurant tech partner for top F&B groups in Egypt
• Develop a repeatable, scalable sales process with measurable conversion benchmarks at each stage