Role Overview

The Marketing Manager will lead and execute BIC’s marketing strategy across all brands, overseeing agency partners, driving lead generation, and building a vibrant community events calendar. The ideal candidate combines strategic thinking with strong operational discipline — someone who can direct external agencies, manage large-scale events, and keep thousands of residents and guests engaged year-round.

Responsibilities

Strategy & Campaigns

Define and execute the annual marketing and communications plan across all BIC brands

Lead all marketing campaigns across digital, outdoor, print, and social channels

Coordinate with sales and commercial teams to ensure marketing drives qualified leads and supports revenue targets

Track, evaluate, and report on the performance of all marketing activities and campaigns

Agency & Vendor Management

Act as primary point of contact for all external agencies including creative, media, digital, PR, and production partners

Brief, manage, and hold agencies accountable to agreed deliverables, timelines, and budgets

Lead agency selection processes including RFPs, scope of work definition, and contract negotiation

Ensure all agency output is consistent with BIC’s brand identity and quality standards

Event & Community Activations

Own and manage the annual events calendar across La Hacienda Resort and all BIC brands

Plan and execute community events including public holiday festivals, weekend activations, sports tournaments, children’s programs, and family-oriented activities

Manage all production companies, entertainment partners, event suppliers, and logistics vendors

Oversee crowd management, safety planning, and guest experience for large-scale public events

Measure and report on event attendance, engagement, and ROI

Brand & Communications

Maintain brand consistency across all touchpoints and marketing materials

Oversee production of all content including video, photography, print, and digital assets

Inform clients, owners, and prospects of products, services, and events through creative and targeted communications

Qualifications

Bachelor’s degree in Marketing, Business, or a related field

8+ years of experience in marketing, with a strong focus on agency management and event execution

Prior experience in real estate development or hospitality is essential

Proven track record managing multiple agencies and large-scale events simultaneously

Strong budget management and vendor negotiation skills

Excellent verbal, written, and organizational skills in both Arabic and English

Ability to manage multiple campaigns and priorities under pressure