Job Description

1. Content Strategy & Planning:

• Develop and manage content plans for social media,
• Create content formats, series, and ideas aligned with our identity,
• Ensure consistency in tone, style, and visual direction.
   

1. Content Creation Direction:

• Work closely with:

. Brand Ambassador;
. Art Directors.

• Assistance in translating ideas into clear briefs for shoots and content production,
• Guide the overall look & feel of content.
   

1. Social Media Management:

• Manage posting, captions, and overall accounts activity,
• Monitor performance and adjust content accordingly,
• Maintain consistency and growth of the brand’s presence.
   

1. Trend & Culture Monitoring:

• Stay updated on:

. Local (Egypt) cultural context;

. Global creative direction;

• Quickly adapt relevant trends and local events to the brand.
   

1. Collaboration Support:

• Work with influencers and collaborators on content ideas,
• Help integrate partnerships into content naturally.

Requirements

Personal qualities:

• Strong sense of aesthetics and visual taste,
• Creative thinker with a flow of ideas,
• Deep understanding of trends, culture, and social media behavior,
• Proactive, self-driven, and organized,
• Detail-oriented but able to think big picture,
• Curious and culturally aware (fashion, music, electronic parties, underground scenes),
• Comfortable working in a fast-moving, creative environment.

 Technical skills:

• Experience managing Instagram, TikTok and YouTube accounts,
• Ability to plan and structure content calendars,
• Basic copywriting skills (captions, short form content),
• Understanding of engagement, reach, and content performance,
• Experience with basic editing tools (Canva, Figma, CapCut, etc.) is a plus,
• Ability to brief and guide content production (video/photo) is a plus.

 Preferred skills (Nice to Have):

• Experience in fashion, creative agencies, entertainment or media,
• Strong personal or professional social media presence,
• Video editing or visual direction skills,
• Experience working with creators or influencers,
• Understanding of branding and storytelling,
• The ability to quickly identify and adapt to (rather than copy) trends in the appropriate style.