Job Description

About the RoleWe are a growing abaya brand looking for a commercially minded, fashion-loving Fashion & Brand Coordinator to work closely with the Founder & Creative Director across the creative and brand side of the business.The core creative direction and design decisions remain with the Founder & Creative Director. This role focuses on executing those ideas smoothly and efficiently by coordinating samples, suppliers, content, launches, and day-to-day brand operations to ensure everything runs on time and to standard.This is a hands-on, dynamic role for someone who understands how fashion brands are built from the ground up, from trend research and sample development to social media content and product launches.While the role covers many aspects of the business, it is designed to be collaborative and well supported, working closely alongside the Founder & Creative Director rather than operating independently or being overloaded.You do not need to be a trained fashion designer. What matters most is a strong eye for design and finishing, sharp instincts for what sells, curiosity about the UAE market, and excitement about working in a startup environment where every decision has impact.This position is perfect for someone who is excited to grow with a brand and eventually step into a leadership role as the business scales.ResponsibilitiesTrend Research & Market AwarenessResearch and keep updated with UAE abaya and modest-wear trends with a commercial mindset.Visit malls, boutiques, pop-ups, and fabric markets to understand what is selling.Research design, prints, fabrics, embroidery styles, and finishing details.Share insights that help shape upcoming capsule releases.Sampling, Production & Supplier Follow-UpFind embroidery workshop who can do kind of works we are looking for and maintain strong working relationships with embroidery houses and printing suppliers.Review samples for finishing, color and composition accuracy.Follow up on revisions, approvals, and delivery timelines.Ensure final products meet quality standards and brand expectations.Product & Capsule SupportSupport the planning of capsule drops and maintain a fashion calendar.Prepare clear size and measurement sheets.Track fabric requirements and assist with ordering.Organize sample records and style lists using Excel or similar tools.Content & Social MediaCreate daily behind-the-scenes and product content for Instagram and TikTok.Support styling videos, showroom features, and launches.Respond to Instagram messages and order inquiries professionally.Assist with influencer collaborations and gifting.Other ResponsibilitiesHelp train sales ladies on fabric types, care instructions, fit and sizing and product featuresUploading products on Shopify and POS systemManaging orders together with our accountantWho We’re Looking ForFashion-focused with strong commercial instincts.Interested in building a brand and growing alongside it long term.Has experience launching or supporting a small business, side project, pop-up, or online store.Excellent eye for finishing, construction, and detail.Curious about production, pricing, and suppliers.Organized, proactive, and comfortable taking initiative.Enjoys working across different areas of a business.Thrives in a fast-moving startup environment.ExperienceExperience in fashion retail, content creation, tailoring environments, pop-ups, or brand support is a strong plus.Fashion degree not required.Entrepreneurial mindset matters more than formal titles.Comfortable with Excel, Instagram, and basic systems.Willing to learn Shopify and production workflows.SalarySalary will be based on experience, skill level, and overall fit for the role.This position is open to candidates at different stages of their career. Entry-level candidates with strong potential can expect to start toward the lower end of the range, while candidates who bring relevant hands-on experience, startup exposure, or have previously run their own small brand may be considered toward the higher end.The typical range for this role is AED 5,000 to AED 8,000 per month, plus standard UAE benefits including health insurance and annual leave, with opportunities for performance-based increases as the brand grows.