📢 Marketing Manager – Real Estate (KSA Market Focus)

📍 Location: Obour City, Egypt

🏢 Industry: Real Estate Development

Role Overview

We are seeking an experienced Marketing Manager to lead the strategic planning and execution of integrated marketing initiatives for real estate projects, with a strong focus on the Saudi and GCC markets. The role requires a balance of strategic vision, brand leadership, and hands-on execution across digital and traditional channels.

Key Responsibilities

Brand Strategy & Positioning

• Develop and implement brand strategies, including brand architecture, positioning, and creative direction
• Ensure alignment between corporate identity and project-specific branding
• Establish consistent messaging and visual identity across all channels

Campaign Planning & Execution

• Plan and execute integrated 360° marketing campaigns
• Manage multi-channel campaigns across digital and traditional platforms
• Oversee content development, including copywriting, scripts, and creative concepts

Digital Marketing & Performance

• Lead digital marketing activities, including SEO/SEM, paid media, social media, and influencer marketing
• Manage platforms such as Meta, TikTok, Snapchat, Google Ads, and X
• Monitor performance using tools such as Google Analytics 4, Meta Business Suite, and Data Studio

Media & Production Management

• Oversee media planning, buying, and agency coordination
• Manage production of marketing materials (videos, 3D renders, photography, presentations)
• Supervise audiovisual production, including emerging AI-based content tools

Market Insights & Analytics

• Conduct market research and competitive analysis
• Track KPIs and campaign effectiveness
• Apply customer journey mapping and behavioral targeting strategies

Leadership & Operations

• Lead internal teams and external partners
• Manage marketing budgets and ensure efficient allocation of resources
• Drive adoption of marketing technologies and automation tools

Qualifications & Experience

• 5–8+ years of experience in integrated marketing
• Minimum 3 years in a leadership role
• Proven experience in real estate marketing, preferably within the KSA or GCC markets
• Strong expertise in brand development and 360° campaign execution
• Advanced knowledge of digital marketing tools and analytics platforms
• Fluency in Arabic (with strong creative writing skills) and good command of English

Preferred Qualifications

• Experience in luxury real estate marketing
• Familiarity with AI tools in content creation
• Established network with media agencies and influencers in the GCC
• Experience managing large-scale marketing budgets