Job Description

Job Summary:
We are looking for an experienced Marketing Manager to lead and build our Marketing Department from scratch.
The role will be responsible for launching and scaling two digital products in the Egyptian market:

• A Real Estate mobile application
• a shipping aggregator platform for e-commerce stores and online sellers.

The ideal candidate is a strategic thinker with strong execution skills, hands-on experience, and a growth-driven mindset.

Key Responsibilities:

• Develop and execute marketing strategies for both products.
• Lead go-to-market planning and product launches.
• Manage performance marketing campaigns and optimize ROI.
• Build and manage the marketing team and external vendors.
• Define and track KPIs (Leads, CAC, Conversion, Retention).
• Collaborate with product and sales teams to align business and marketing goals.
• Oversee brand positioning, content strategy, and communication.

Requirements

Experience

• 5+ years of experience in marketing, preferably in digital, performance, or growth marketing roles.
• Proven experience in launching and scaling digital products (mobile apps, SaaS platforms, or marketplaces).
• Previous experience in the Egyptian market is highly preferred.
• Experience working in startups or fast-growing environments is a strong plus.

Marketing & Growth Skills

• Strong understanding of digital marketing channels and strategies, including:

Paid advertising (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads)

• Lead generation and conversion optimization
• Marketing funnels and customer journey mapping
• Proven ability to plan, execute, and optimize go-to-market strategies.
• Solid experience in performance marketing with a clear focus on ROI, CAC, LTV, and conversion rates.
• Ability to design and manage multi-channel marketing campaigns.

Analytics & Tools

• Data-driven mindset with hands-on experience in analytics and reporting.
• Strong knowledge of marketing and analytics tools such as:
• Google Analytics (GA4)
• Ad platform dashboards
• CRM and marketing automation tools
• Ability to analyze data and translate insights into actionable decisions.

Leadership & Team Management

• Experience building, managing, and scaling a marketing team.
• Strong leadership, communication, and people management skills.
• Ability to manage external agencies, freelancers, and vendors when needed.

Communication & Brand Management

• Strong understanding of brand positioning, messaging, and value proposition development.
• Ability to oversee content strategy, tone of voice, and brand consistency across all channels.
• Excellent written and verbal communication skills in English.

Business & Collaboration

• Strong business acumen with the ability to align marketing strategies with company goals.
• Experience working closely with product, sales, and management teams.
• Ability to translate business objectives into clear marketing plans and KPIs.

Personal Attributes

• Strategic thinker with strong execution capabilities.
• Highly organized with excellent time and priority management skills.
• Ownership mentality with the ability to work independently.
• Comfortable working in a fast-paced, high-accountability environment.

Nice to Have

• Experience in Real Estate marketing.
• Experience in e-commerce, logistics, or shipping platforms.
• Background in B2B and B2C marketing.
• Startup or scale-up experience.