Marketing Strategist

Responsibilities :

·      Develop and implement comprehensive marketing strategies that drive brand growth and market expansion for premium products and services.

·      Conduct in-depth market research, analyze trends, and identify target audiences to inform data-driven strategies.

·      Create strategic marketing roadmaps that align with business objectives and position the brand competitively across B2C and B2B markets.

·      Partner with cross-functional teams—including creatives, product, sales, and factories—to ensure strategies translate into effective campaigns and measurable outcomes.

·      Provide strategic guidance on campaign development, product launches, and brand-building initiatives tailored to musicians, integrators, and broader customer segments.

·      Evaluate and measure the effectiveness of marketing initiatives, adjusting strategies to optimize ROI and market penetration.

·      Guide high-quality, premium content creation in English and Arabic that reflects the company’s brand voice and vision.

Experience:

·      5–8 years of experience in strategic marketing, preferably in Egypt, with a proven track record in developing and executing marketing strategies for premium products/services.

·      Industry experience with: Strategic marketing in audio, tech, or design-driven sectors.

·      Lifestyle brands (fashion, furniture, upscale F&B) or boutique studios with a design-led focus.

·      360° campaign strategy and execution.

Skills:

·      Strong expertise in B2C and B2B market strategy development.

·      Analytical mindset with the ability to translate data into actionable strategies.

·      Excellent collaboration skills to align creatives, sales, and production teams under one strategic vision.

·      Highly organized, detail-oriented, and strategy-focused.

·      Languages: Fluent in English and Arabic, with the ability to shape authentic, premium narratives.