Job Description

1. Paid Media Strategy & Execution

• Plan, launch, and optimize performance advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
• Continuously monitor campaign performance to adjust targeting, creatives, bidding strategies, and funnel structure based on real-time results.

2. Funnel Design & Optimization

• Collaborate with the content and landing page teams to ensure alignment between paid media traffic and conversion points.
• Propose and implement A/B testing strategies to boost CTR, lead quality, and donation rates.

3. Growth Marketing Initiatives

• Execute and track growth experiments such as retargeting campaigns, influencer activation, referral campaigns, or lead magnet promotions.
• Design micro-campaigns focused on donor segmentation, upselling recurring donations, or acquiring volunteers.

4. Budgeting & Reporting

• Assist in allocating and forecasting digital ad budgets by campaign objective and platform.
• Prepare weekly and monthly reports showcasing spend breakdowns, results, and insights with actionable recommendations.

5. Tool Mastery & Trend Analysis

• Utilize digital tools such as Google Analytics, Meta Business Suite, Hotjar, or CRM dashboards for data interpretation and campaign steering.
• Stay up to date on digital media trends, platform changes, algorithm updates, and audience behavior shifts to maintain competitive advantage.

6. Collaboration & Integration

• Work closely with content creators, graphic designers, and fundraising team members to align messaging and audience priorities.
• Coordinate with web developers or technical staff to ensure tracking tools (e.g. Meta Pixel, Google Tag Manager) are functioning properly.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of hands-on experience in Performance Marketing, Digital Advertising, or Growth Marketing.