Job Description

• Develop and implement retail sales strategies to achieve revenue and margin targets.
• Translate commercial objectives into actionable store-level sales plans.
• Monitor daily, weekly, and monthly sales performance across all branches.
• Ensure alignment between retail strategy, marketing campaigns, and inventory availability.
• Oversee sales performance of store managers and sales teams.
• Set sales targets and KPIs for stores and individual roles.
• Conduct regular store visits to evaluate performance and customer experience.
• Identify underperforming stores and implement corrective action plans.
• Work closely with Merchandising and Finance on pricing strategies.
• Manage promotional calendars and seasonal campaigns.
• Ensure proper display and storytelling of high-value and exclusive items.
• Ensure consistent delivery of high-end customer experience across stores.
• Analyze customer feedback, complaints, and satisfaction metrics.
• Support implementation of loyalty programs and VIP customer initiatives.
• Support recruitment, onboarding, and development of retail sales staff.
• Coach store managers on sales leadership and performance management.
• Promote upselling, cross-selling, and client ling best practices.
• Analyze sales trends, footfall, conversion rates, and average ticket size.
• Prepare performance reports and recommendations for senior management.
• Coordinate with Inventory, Supply Chain, and Finance to reduce stock aging and maximize turnover.

Requirements

Education & Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 8–12 years of experience in retail sales or commercial management.
• Strong experience managing multi-branch retail operations.
• Experience in luxury high-value products is highly preferred.
• Proven track record in achieving and exceeding sales targets.
• Proficiency in English

Skills & Competencies:

• Strong commercial and sales leadership mindset.
• Excellent analytical and financial understanding of retail KPIs.
• Strong people management and coaching skills.
• High negotiation and influencing abilities.
• Customer-centric approach.
• Ability to work under pressure and manage multiple locations.