Job Description

1. Sales Strategy & Execution

• Develop and execute the go-to-market sales strategy across retail, wholesale, and modern trade channels
• Identify and prioritize high-potential regions, distributors, and retail chains
• Set monthly and quarterly sales targets aligned with company growth goals
• Build pricing and trade promotion strategies in coordination with management

2. Distribution Development

• Recruit, onboard, and manage distributors and wholesalers
• Establish efficient distribution routes and coverage plans
• Ensure consistent product availability across all assigned channels
• Monitor distributor performance and enforce service level standards

3. Key Account & Retail Management

• Negotiate and manage relationships with supermarkets, mini-markets, and convenience stores
• Secure shelf space, product visibility, and promotional placement
• Handle key account contracts, pricing agreements, and trade terms

4. Field Sales Management

• Build and supervise a small field sales team
• Conduct regular market visits to monitor execution and competitor activity
• Ensure proper merchandising, stock rotation, and brand visibility in stores

5. Reporting & Market Intelligence

• Track sales performance, distribution coverage, and product movement
• Provide structured weekly/monthly reports to management
• Monitor competitor pricing, promotions, and market trends
• Recommend product or packaging adjustments based on market feedback

Requirements

Required Skills & Experience

• 5+ years experience in FMCG sales, distribution, or trade marketing
• Strong understanding of Egyptian retail and wholesale food market
• Proven track record of building distribution networks (not just managing them)
• Strong negotiation and relationship-building skills
• Ability to work in a fast-paced startup environment with limited structure
• Comfortable being both strategic and field-active