Role Description

AWstreams is seeking a detail-oriented and performance-driven SEO Specialist to join its team in Cairo, Egypt. This role focuses on executing and optimising SEO strategies across multiple accounts while adapting to the evolving landscape of AI-driven search (AIO).

You will be responsible for improving search visibility, enhancing content performance, and supporting cross-functional teams to ensure alignment with business and growth objectives. The ideal candidate combines analytical thinking with hands-on execution and thrives in a fast-paced agency environment.

Responsibilities

• Execute on-page, off-page, and technical SEO across multiple accounts

• Optimise content for search engines and AI-driven discovery (AIO)

• Conduct keyword, search intent, and conversational query research

• Improve visibility using schema markup, entities, and semantic SEO

• Monitor and analyse rankings, traffic, and AI search performance

• Perform technical audits and coordinate fixes with development teams

• Support content teams with SEO and AIO best practices

• Develop and execute link-building strategies

• Analyse competitors and identify growth opportunities

• Optimise landing pages and conversion paths

• Track tasks and performance through internal systems

• Flag and escalate any performance issues or technical blockers

Requirements

• 2–4 years of experience in SEO or digital marketing

• Strong understanding of on-page, off-page, and technical SEO

• Good understanding of AI-driven search (AIO), semantic SEO, and structured data

• Hands-on experience with SEO and analytics tools (e.g., Google Analytics, Search Console)

• Solid knowledge of keyword research, link building, and content optimization

• Basic understanding of HTML, CSS, and website structure

• Strong analytical and problem-solving skills

• Ability to manage multiple tasks in a fast-paced environment

• Experience working in agency environments or managing multiple accounts

• Familiarity with advanced SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog)

• Understanding of conversion rate optimization(CRO) principles

• Experience with content strategy or editorial planning

• Basic knowledge of UX/UI principles for SEO