Company Description

Steng, established in 1998, is a brand dedicated to men’s fashion with a specialization in casual wear and accessories for men and kids. With a long-standing history, Steng aims to provide high-quality and stylish products tailored to its customers’ lifestyles. The brand is known for its commitment to timeless designs and exceptional craftsmanship, making it a trusted choice in the fashion industry.

-Role Overview:

The Media Buyer will be responsible for planning and executing paid advertising

campaigns on digital platforms to increase sales and achieve the highest return on

advertising expenditure, both online and offline.

And will manage and optimize high-budget media campaigns

Key Responsibilities:

Effectively manage daily and monthly advertising budgets.

Create, manage, and optimize advertising campaigns across various platforms, ensuring

the implementation of comprehensive digital media strategies aligned with brand

objectives.

Monitor daily performance and adjust targeting, budget, and advertising materials to

achieve optimal results.

Conduct audience research and competitor analysis to identify optimal and precise

targeting opportunities.

Track key performance indicators (KPIs), prepare performance reports, and ensure

campaigns achieve ROAS and CPA targets.

Perform A/B testing and identify the best-performing audiences and creative materials.

Keep the line manager and team informed about the required content and design to

optimize CRO and improve overall campaign results. Maintain clear documentation of

campaign strategies, budgets, and performance.

-Qualification And Requirements:

Minimum 3 years experience as a Media Buyer & Performance Specialist.

Complete proficiency in Meta, TikTok, Snap and Google Ads platforms

Strong experience in measuring Key Performance Indicators (KPIs).

Proficiency in AI skills and the ability to leverage automation and AI features within

advertising platforms to increase spending efficiency.

Staying up-to-date with the latest algorithm changes and their impact on advertising

campaign performance.

Staying up-to-date with Emerging trends and platforms in the industry.

-Relevant Skills And Qualifications That Would Be Beneficial:

Experience in digital marketing and fashion advertising.

Knowledge of the media landscape in Egypt.

Ability to work in a fast-paced environment and meet tight deadlines.

• Bachelor’s degree in Marketing, Advertising, or related field.