Job Description

Media Buyer (SMMA)

Job Description

We are seeking a performance-driven Media Buyer to plan, launch, manage, and optimize paid advertising campaigns across digital platforms. The ideal candidate will be responsible for generating qualified leads, improving campaign performance, and maximizing return on advertising spend for multiple clients.

Key Responsibilities

Plan and execute advertising campaigns on Meta Ads (Facebook & Instagram).

Manage and optimize campaigns to achieve client objectives.

Conduct audience research and develop targeting strategies.

Monitor campaign performance and analyze key metrics.

Perform A/B testing on creatives, copy, audiences, and campaign structures.

Collaborate with copywriters and designers to improve ad performance.

Track conversions and ensure accurate campaign measurement.

Prepare weekly and monthly performance reports.

Identify opportunities to improve lead quality and campaign efficiency.

Stay updated with advertising platform changes and industry best practices.

Requirements

Job Requirements

Required Qualifications

1+ year of hands-on experience managing paid advertising campaigns.

Strong experience with Meta Ads Manager.

Good understanding of digital marketing funnels and customer journeys.

Ability to analyze and optimize campaigns using performance data.

Familiarity with tracking tools such as Meta Pixel and conversion tracking.

Experience managing advertising budgets and performance targets.

Strong analytical and problem-solving skills.

Excellent communication and reporting abilities.

Ability to manage multiple client accounts simultaneously.

Preferred Qualifications

Experience with Google Ads and TikTok Ads.

Previous agency or SMMA experience.

Knowledge of CRM systems and lead management processes.

Experience with landing pages and conversion rate optimization (CRO).

Job Qualifications

Technical Competencies

Campaign Setup & Structure

Audience Research & Targeting

Budget Allocation & Scaling

Conversion Tracking & Attribution

A/B Testing & Experimentation

Performance Analysis & Optimization

Marketing Funnel Understanding

Reporting & Dashboard Management

Key Metrics Knowledge

The candidate should confidently understand and optimize for:

CTR (Click-Through Rate)

CPC (Cost Per Click)

CPM (Cost Per Mille)

CPA (Cost Per Acquisition)

CPL (Cost Per Lead)

ROAS (Return on Ad Spend)

Conversion Rate

Frequency

Cost per Result

Success Profile

A successful Media Buyer is someone who:

Thinks analytically and acts decisively.

Takes ownership of campaign results.

Continuously tests and optimizes.

Understands both creative performance and data analysis.

Can clearly explain why a campaign succeeded or failed.

Focuses on business outcomes, not just platform metrics.