Responsible for designing and implementing the marketing plan. Working closely with the Marketing head, you will engage with internal and external entities to create effective marketing campaigns involving all elements – ATL, BTL, Partnerships, PR and Social Media.

Key Performance Areas (KPAs) & Principal Accountabilities

• Plan & deploy an integrated communications campaign including print, radio, online, sponsorship, collaterals.
• Formulation of monthly/event related outdoor, social campaigns
• Ensure timely information is given internally across Sharaf DG about the campaigns/promotions
• Allocate tasks among team members and approve the final artwork, radio spots, social media and mobile application updates.
• Ensure timely information is given internally across Sharaf DG about the campaigns/promotions
• Maintain trend updates of the website/mobile application with the latest products and highlight the latest campaigns, while conducting a full analysis of the web pages
• Market analysis; deliver a consolidated report about the competition in comparison with Sharaf DG
• Provide all necessary data / reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolutions of issues and prompt decision making.
• Develop attractive installment offers in coordination with finance partners to support sales objectives.
• Monitor and analyze the performance of installment programs and their impact on sales volume and average basket value.
• Develop and implement in-store marketing materials related to installment offers (posters, roll-ups, stands, POS materials
• Prepare regular reports covering (Installment sales contribution, Performance by finance partner , ROI of co-marketing campaigns
• Analyze customer behavior related to installment options and payment preferences.
• Provide actionable insights and recommendations to improve performance.