Marketing Insights & Strategy Analyst job at ICON Holding in Helwan, Cairo

Marketing Insights & Strategy Analyst job at ICON Holding in Helwan, Cairo

Marketing Insights & Strategy Analyst job at ICON Holding in Helwan, Cairo

🏢 ICON Holding 📍  Helwan, Cairo ⏳ منذ أسبوع واحد 🔗 وظف
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نوع الوظيفةغير محدد
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الخبرة المطلوبةغير محدد
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الراتبغير محدد

وصف الوظيفة والمتطلبات:

Job Description

  • Develop, manage, and optimize sales and rentals dashboards for all branches, providing real-time visibility on performance, trends, and targets.
  • Prepare monthly, quarterly, and yearly forecasts for both sales and rentals, and analyze performance against targets (achieved vs forecasted).
  • Identify lost project opportunities through dashboard insights and provide root cause analysis to guide strategic recovery.
  • Conduct deep-dive competitor analysis, highlighting market position, pricing, competitive edge, and strategic differentiation.
  • Provide clear, visually impactful, and executive-ready PowerPoint presentations and Excel reports, Power BI to communicate insights and recommendations.
  • Analyze marketing ROI, generate actionable insights, and support decision-making for growth strategies.
  • Track and report on SEO performance, visibility, and website ranking as part of competitor edge monitoring.
  • Apply marketing frameworks (4Ps, SWOT) to recommend improvements in cost, quality, value proposition, or customer experience.
  • Support the Marketing Manager in crafting strategic directions and aligning the department’s performance with company objectives.
  • Stay current with the latest in AI tools, market intelligence platforms, and digital innovations that enhance data collection and reporting.

Requirements

 

  • Bachelor’s degree in Business administration (Marketing Major).
  • Strong command of English (written and spoken) is required.
  • Fresh graduate to 2 years of experience in marketing analytics, business intelligence, or strategy.
  • Advanced skills in Excel (dashboards, pivot tables, formulas), PowerPoint (professional-level visuals and presentations) and Power BI.
  • Experience in using AI tools and SEO platforms.
  • Strong understanding of B2B marketing, industrial sales cycles, and regional/international market dynamics.
  • Analytical mindset with the ability to interpret complex data and extract key insights.
  • Proactive, curious, and solutions-oriented with a passion for continuous improvement and competitive benchmarking.

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